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Tuesday, June 12, 2012

Build A Sign For Yourself

In this age of going into business for yourself, where marketing, branding and advertising fall squarely on your shoulders, in addition to making and selling a good product or service, we all need a little help. Which is why when Build A Sign contacted me, I jumped at the chance.

Then I realized that I'm an internet entity, and a tiny one at that. A sign won't really help me, will it? I perused my numerous options. A banner? Where would I put it? A sign? Magnets? Bumper stickers? Would any of this really help?

At first I thought, no, probably not. But real life advertising sticks more than you think.

So I ordered dozens of Tales of an Unlikely Mother bumper stickers. Here's a crappy photo of one (looks much better in real life, not on the back-drop of a paint-splattered chair. Though my kids would be upset that I likened their artwork to an accident.)

Uploaded from the Photobucket Android App

You love it, right? No? Well, the great thing about Build A Sign is that you can make your stuff yourself. And I know you all are much more creative and better equipped to sell yourselves than I am.

Anyway, so, I'll put one on my car. Maybe I'll make my husband and mom put one on theirs. Then what?

I was at a loss.

Out of left field, an old school friend told me what to do with them.

"Put them in the changing tables at restaurants," she said.

Brilliant. And I don't have to stop there. I can leave them on the seats of local parks or playgrounds, stick them in child magazines, the list goes on.

Marketing in real life. It can work if you're creative enough to figure out how to use it.

I'll let you know how the great bumper sticker experiment works out, but in the meantime, mosey on over to Build A Sign if you've got a business, be it an Etsy Shop or a bakery or what have you. You might be surprised at what they can offer you.

**Bumper stickers provided by Build a Sign, but the review is my own.


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