Writing over at Patch of Sky, today, in case you're interested in that kind of stuff.
Once you publish a book, it seems like it's time to sit back and celebrate, but nothing could be further from the truth. A published book becomes just one of a billion others on the shelf (or virtual shelf), unopened and unloved. With so many out there, why would someone give yours a chance?
Even if your book is brilliant, it will languish in the wasteland of undiscovered if you don't get it out there yourself. Now, this is not to say push it at every opportunity. That will grate on people's nerves and push them farther from you. And don't tell them how great it is. You'll come off as pretentious and self-congratulating. If it is great, the hope is they'll think so all on their own. And definitely stay away from review sites. Do not talk about your own work on them. There can be no good outcome, unless what you're saying is "thank you" for either a good or a bad review.
Try to take a step back. Your book isn't going to be everyone's cup of tea. It's not your fault, and not their fault. They're there to review, or they read your book and had something to say. That's awesome. Think of 50 Shades of Grey. Are the bad reviews stopping E.L. James? Heck, no. It's a case of "keep talking, you're making me famous." What's important is that people are talking about your work. What's more important is that you come off as gracious and put-together.
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