You know that Dove Campaign that everyone loved for a hot second before everyone hated it?
This one, where the artist sketches a portrait of a woman based on her own description of herself, and then sketches another portrait based on how someone else describes her? And the self-portraits are inevitably harsher than the others? The point being that, hey! You're more beautiful than you think!
It's a great little promo...with a lot of problems.
Mainly, as Anne Theriault at The Belle Jar points out, Dove Does Not Give a Shit About Whether or Not You Feel Beautiful. In this corporate age, you always have to look one rung up. And that rung, above Dove? Is Unilever.
Pollychromatic points out this bit, at the end of the video: “'It impacts the choices in the friends that we make, the jobs we apply for, how we treat our children. It impacts everything. It couldn’t be more critical to your happiness.'”