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Showing posts with label freelancing. Show all posts
Showing posts with label freelancing. Show all posts

Friday, December 23, 2016

Freelancing numbers - year 2

This is my second year of freelancing, and while I did it full-time my first year, this year I ended up taking a teaching position at UF, and taught full-time last semester, so I'm going to show salary with that included and without it. It took up a bunch of my pitching and writing time, but also gave me a steady paycheck that I could (mostly) earn from home. And I get to teach students about journalism and how to do it! For me, this step was worth it.


This year, I made $47,979 total.
I made $19,412 of that from teaching at UF.
Therefore, I made $28,567 writing this year.

Last year, I only wrote, and I made $23,833.

My lowest income month was April: $1,832 
(Interestingly, last year's lowest income month was also April at $735)

My highest income month was February: $7,743. 
(Last year it was July at $4,566)

On average I made $3,998 a month, which is nearly $1,000 a week.
If I take out the teaching salary, I made $2,381 a month, or $595 a week.

Last year I made $1,986 a month or $496.52 a week.

Remember, though, I still have to do my taxes on $30,000 of this.

I'm happy with my professional decisions this year, and I recommend writers taking on a class or two if they have the time.


THE NUMBERS BEHIND THE MONEY:

We'll focus now on just the writing. To get that $30K, I published 65 pieces this year, down from 80 last year.

My highest number published in a month was July with 11 pieces published.
My lowest number in a months was May with 2 pieces published.

On average, I published 5.4 pieces a month, down from 6.7 pieces a month. (remember, even without the teaching money, I made more money writing this year than last, so inch up your pay rates when you can.)


In terms of publications, I published in 24 different places, down from 30 last year, including websites, newspapers and magazines.

The most pieces I published for one place? 23.


The lowest I wrote for was free. I wrote one piece for free this year. Not counting that, $50. I published two pieces for $50.

The highest check for one piece I received this year was for $4,000.

On average, I made $440 a piece, up from $300 last year. (This number skews high because I counted a few reprints and some blogging revenue in my yearly total.) So, let's probably say I made about $350 a piece this year.


THE EFFORT BEHIND THE NUMBERS:

Let's talk pitches, rejections and acceptances. To publish my 65 pieces this year, I sent out 267 pitches this year, down from 329 pitches last year. 

I was rejected outright 96 times. 
I was accepted 80 times (some are still in edits, and some were killed, which brings the published list to 65). 
I was ignored 91 times (which is a silent rejection, obviously).

So, my percentages work out like this:

Accepted: 30% of the time
Rejected: 36% of the time
Ignored: 34% of the time
Total Rejected: 70% of the time.

I was accepted 30 percent of the time. I was rejected 70 percent of the time.

Keep trying! Keep going! We can do this, freelancers. It is possible.


Last year's complete numbers are here.










Sunday, September 4, 2016

We exist in a narrative of failure

When you became a parent, everything was so hard. You stopped knowing how to live. Without a day job to structure your hours, you got lost between day and night, between baby breakfast and snack. You forgot what the shower looked like. You measured your self-worth by how much or little you smelled on any given day. You looked at the kids, and at least they were there. Alive. Good. Perhaps not because of you. But probably. I mean, they were just babies. It was up to you, right?

Eventually, you forced yourself to make your own structure. You got together some to-do lists, you made some long-term goals, and you used social media to help you find friends--other mothers who were new at this thing, other women who were struggling.

They never knew you were actual garbage.

You had enough of a talent for writing that you were relatable. You never worried about showing them your failures because you were funny about it, and you didn't mind looking bad if it made other people feel better about themselves. You kept hacking away at your lists and your writing, and, for a while, you felt pretty good about this. You felt like you were making a difference to people. People seemed to be trying because you were fighting there along with them, there to support them and laugh with them, there to share your triumphs and failures. For a while, you felt like the face of a certain type of parenthood, and you were okay with that. Parenting is a wonderful thing to bond over because it is essentially outside of yourself. It is a foreign body to nearly everybody. As close as it is to you, it is never quite who you are. That makes it somehow safe. It gives your life an outside focus. It is something you do, not something you are. But it is ALSO something you are, and so the validation and friendship you receive as a result of it is natural and complex. You can talk about it as an it while also integrating it as a you. It's easy to write about, to pull funny snippets and anecdotes into a broader context that all parents can relate to. You knew always that you were a very small fish, and you constantly checked yourself, lest you became egotistical about it.

You always liked to be the center of attention. Lord knows how often you had been told about that part of yourself.

But kids grow up.

And suddenly they're too old for you to write too much about them anymore without violating their privacy and agency as people.

At the same time, you've hacked your to-do list to pieces. You've won awards, you've published in all the places, you're making money, you're even being paid to teach others how to do this.

But you're still garbage.

And now you're not even relatable. You are somehow too much and not enough at the same time.

You realize your bulletproof strategy was perhaps closer to compulsion than you want to admit, and you are not proud of yourself at all. Since you are garbage, everything you've accomplished is garbage, and those who celebrated your accomplishments are garbage and everything is garbage.

So you keep going, racking it up, doing your best. Your paper resume is fucking solid. There is no denying that you are GOOD.

Except you're not. You're leaking everywhere. You want to tell people about how hard you work, in the hopes that they will admire your tenacity and ethic, that they will see this goodness and say something. But you know that telling people about how hard you work is poison.

First, it might make them feel like they are hopeless, unaccomplished, not enough. It also provokes an eye-roll reaction, because, honestly, who cares what you've done. It gets to the point where even in places where you're supposed to list your accomplishments, you don't want to. "X is a freelance writer" is all you want to say. You're afraid the rest is bragging. You're afraid the rest is showing off. You're certain other people could do this, what you do. You are not special.

You do not want people to think you think you are special.

You do not want people to think you think you are better than them.

And now that your days consist of writing and interviewing and publishing instead of changing diapers and mushing up avocado, you can't hide what you've been doing all along, which is talking about yourself.

Forcing yourself to badly put together an IKEA dresser for your kids and forcing yourself to write a 2,000-word profile for a major magazine seem the same to you, but they're not. You can write about the first, and it's funny and cute. If you write about the second, it's smug, it's bragging. And not just about your accomplishments, but about the unhealthy standards to which you've held yourself, and about the unhealthy way you accomplished those standards.

And speaking of the kids, you look at them now, growing, and you see the weight has shifted. They are still good, but now you know that it is definitely in spite of you, rather than because of you. The kids are good because kids are made good, and it's all you can do to mess them up as little as possible, and you're failing.

You see other people, women in particular, doing what you have done, and you want to tell them to stop. You want to tell them it doesn't work. You want to protect them from this. You're afraid it will overwhelm them, swallow them. You're afraid they're doing it the way you did it, to fill something. You're afraid they'll wake up and find it still empty, like you did.

But you can't warn them. How presumptuous of you to assume they are like you. They are not garbage, after all. Why project your feelings all over their hard work?

You have long thought about how anxiety affects your life. You've come around to wondering about compulsion and what it even means. But you can't really complain about your feelings, your drive. If you do have anxiety, it's not that bad. You're just making a big deal out of it, like you always do.

People have it so much worse. You can get out of bed in the morning. You can do all the things! You do them, all the time. You have 'spoons.' Lots of spoons. All the spoons. You can go forever.

You worry that too much talk about this anxiety will turn people off. Now, not only do they feel compelled to pat you on the back whenever you've accomplished whatever stupid thing you set out to accomplish that day, they also will feel like they have to comfort you. That's an emotional burden they don't need. You think they'll resent you for it. You think they probably already do.

Here she comes. She has everything, does everything, and, still, she needs us to coddle her.

You've gone from relatable to off-putting. You've gone from just enough to make everyone happy to too much and too little all at once.

You're going to lose everyone, as well you should.

This is what happens when you base your narrative on failure and you then outwardly succeed. This is what happens when you make it on the outside without ever having looked at the inside.

And deep down, you know that your inside doesn't even deserve the attention you're giving it right now.

There is nothing wrong with you. You are fine.

Other than being garbage.

...

You throw some Christmas lights over your garbage heap and hit post.




Friday, February 19, 2016

Huffington Post lies about writers

When Huffington Post editor, Stephen Hull, said that HuffPo was proud not to pay its writers, freelancers everywhere exploded in anger. And rightfully so.

The direct quote is as follows:
"If I was paying someone to write something because I want it to get advertising, that’s not a real authentic way of presenting copy. When somebody writes something for us, we know it’s real, we know they want to write it. It’s not been forced or paid for. I think that’s something to be proud of."
First, and most easily attacked was the underlying assumption that exposure for your craft should be the ultimate reward. To which writers aptly said, exposure doesn't pay our bills. The subset of that argument being that writing is not work, but art, and only passion, unpaid, is authentic.

The NewStatesman makes a good point here.

"When [Hull] is ill, he must have to research his symptoms online instead of visiting a [general practitioner], because their salaries mean the diagnoses they give aren't real."

When people are sick, really sick, and they can afford it, they will fly across the country to get the highest-paid doctor they can. Because the more specialized, more experienced, more practiced doctors and surgeons make more for their time. It is the same with nearly every profession, and something nearly everyone aspires to. Get more experience, get better at your job so that people will pay you more.

As journalism is a profession--it is our job to parse current events for the public, to place them into historical and cultural context, to bring up angles people may not think about without prodding, to speak to the nuance of each issue and place it in its rightful category as consumable information, and to do it all in a way that is engaging and interesting to the reader so that the publications (some of whom do not pay the writer) can continue to get paid (by whom? The very same advertisers Hull was speaking about).

We have a job. And the better we are at it, the more we should be paid.

Chuck Wendig also draws apt comparisons here, on his blog, Terrible Minds.

"Imagine walking into a building and realizing nobody paid anybody to lay the bricks that built the walls. Imagine sipping a drink and realizing that nobody got paid to build the machine that makes the can or what is inside it — nobody got paid to formulate the beverage or drive cases to stores or put the cans on shelves. Imagine that those who made the most fundamental component of the drink — the drink itself — never get paid. They were told that work was a privilege. They were told that to get paid to do those things would somehow make the process crass. It would make it impure."

But there are two things about this Hull debacle that haven't really been fleshed out, aside from writing being work for which people should be paid.

Stating that paying writers results in tainted copy 1) is hugely false. and 2) is insulting to writers.

Okay, so how is it false?

The strain of logic upon which his argument is based is flawed. He's starting upon a groundwork of false comparison. In Hull's model, if writers are being paid for their work, they will use it to advertise something, and thus shred not only their credibility, but the credibility of the publication housing their words.

"If I was paying someone to write something because I want it to get advertising, that’s not a real authentic way of presenting copy."

This sentence doesn't make sense.

In fact, the very thing publications are paying for is the credibility Hull is trying to say such payment eradicates.

It is my job to interview sources on all sides of every issue when I am doing a reported piece. It is my job to spend the time on the phone, in my car, and face-to-face digging up facts and opinions from those involved. It is my job to produce for my publication bullet-proof copy that they can put their name behind, proudly. It is my job to set them apart from the rest of the pack in terms of integrity, poignancy and the emotion that can be stirred by word-smithing.

I am literally selling credibility. It is the payment that holds journalists accountable for their thoughts and words. It is the payment that entices us not to give in to easy, faulty logic or cheap shots we don't bother to investigate. This profession works the way every other profession works in the world. We want to do the best we can to get the best payment we can. Only our product isn't drinks, our service isn't health. It's credibility.

So to say payment decreases authenticity is a huge lie. Because authenticity is what you are paying for.

What else is the author selling?

"It's not been forced, or paid for."

Again, we are not Coca-Cola. We don't have any product to push, only words. Forcing someone to write something has a name. It's called public relations. And those writers do get paid. Not by publications, such as The Huffington Post, but by the corporations whose products depend on good buzz, like Coca-Cola.


The only thing HuffPo sells is words. (And it does sell them. I did a quick check. Today's Huffington Post comes to you thanks to Cox Communication.) Words it gets for free. If Coca-Cola could get engineers to formulate its next soft drink for free, I'm sure it would be over-the-moon, and ridiculously profitable. But you don't see Coke trying to tell people that paying engineers to come up with the formula results in a shittier drink. Because it doesn't. It results in a better drink. You don't see Coke trying to tell its engineers that if they were truly whole, well, good human beings, they would work on this for free so that their calculations wouldn't be tainted by the greed of the corporate world. Because that's fucking ridiculous.

It would be like dropping your kids off at free daycares only because people who get paid can't possibly love your child. In fact, all child care should be free. Because shouldn't people just love children for the sake of it? And if someone is getting paid to watch your child, doesn't it mean their work is less-than? They're doing a worse job? No, it doesn't. Because that's fucking ridiculous.

And that's where Hull adds insult to injury. Writers, and journalists in particular, pride themselves on the bare truth of their words. Everyone is right about passion, too. We are passionate about what we do. We think it is important, and we place huge pressure on ourselves to do it right.

So to imply that needing to eat at the same time is somehow a deadly blow to all we hold dear not only hurts our workers, and hence the very profession of writing, it insults the life path we have chosen. It insults who we are. It insults our values, it insults our personalities.

This statement by Hull isn't just your regular, run-of-the-mill defense of a shady corporate system (Huffington Post) profiting on the backs of starving artists working for free. It is an active attack on all writers everywhere.

It is time for The Huffington Post to fail. They have jumped the shark.




Friday, January 1, 2016

Resolutions 2016

In 2016, my largest goal is to regain control of my life. I do a lot of things, and in doing those things, I'm almost always frazzled, forgetting something, stressed out, late, not finishing what I need to finish because I overbooked, etc.

I have no sense of calm.

None.

That's the main goal this year. Get it together, me. Be that whole, calm, successful, ambitious person you want to be. Happy and hardworking, but not scattered, rushing around putting out fires I started with disorganization and too much on my plate.


With that in mind, my ten resolutions for this year:

10) Drink four glasses of water a day.

I get headaches frequently, and am often tired and just not feeling well. It's because I do not drink any water at all. I sometimes actually feel like I don't deserve water. That ends this year.

9) Do some form of exercise every day.

Things happen and I won't be able to make it to the gym every day or even three times a week, I'm sure. I won't always have a kid-free 45 minutes to run. So, even if I get in ten sit-ups or push-ups a day, or stretching for a half hour before bed, that will be enough. Just some form of extra exercise (meaning I can't count my walk to school with the kids) each day.

8) Read and journal every day.

Same goes for this as exercise. Even if I read one sentence and write one sentence in my journal, that will count. Just do it. And no internet reading. Book reading. I can find time for a sentence. And hopefully time for more than that.

7) Take care of myself in some way every day.

As with the water, I often skip meals, or showers, or allow my nails to get gnarly. I'll be too tired to even brush my teeth, and this morning was the first time I'd washed my face in I don't want to tell you how long. This year, I still may not shower every day (who has the time?!), but I will perform basic upkeep to ensure my body is being taken care of to at least its basic necessary level.

6) Stop smoking.

I have to really do this.

5) Stop biting my nails.

Same. Enough is enough.

4) Make $40,000 this year.

I don't care how this happens. If I cobble it together with my freelancing, or manage a book thingie, or through teaching jobs, or if I get a full-time thing. Just, do this.

3) Publish 100 pieces.

I made it to 80 this year. I can do 100.

2) Get some sort of big project off the ground.

Could it be the stalled book? One of the novels I have kicking around in my head? Another big thing I've not thought of? Something big and different. Something I have to allow myself to be open to in order to achieve it. Something outside of my comfort zone.

1) Save $5,000 for each of my kids to start the college fund.

I don't know if that is possible. Let's try.




And I make five resolutions specifically with regard to my children each year. This year, I resolve the following:

5) To keep with the scheduling and strike system.

This is a system that helps me keep my emotions out of parenting. It works on a set of strikes and stars and seems to work, when I can put the time in and follow through.

4) Help them study.

I have trouble keeping up with what they are being tested on, and they don't really tell me all that well. Sometimes, as a result, they'll bring home Cs instead of As because we didn't know there was a test. I don't want them to get used to that.

3) Have them read every day.

This year, including weekends.

2) Get them to stop competing and fighting so viciously.

I have no idea how to achieve this, but it is my biggest battle each day.

1) Play a game with them every day.

Some days this will have to be I-spy in the car as we shuttle from activity to activity. But some days, let's really try for board games, puzzles or imagination games at home. We can do this.




Thursday, December 31, 2015

2015 Resolution check

So, before I set new resolutions, I have to see whether or not I actually did anything I was supposed to in 2015. Probably not. That's usually how I roll.

Let's see.




10) Stop smoking
NO.
0 pts.

9) Stop biting my nails (for real, this is ridiculous)
NO.
0 pts

8) Go to the gym 3 times a week
Mehhh, no.
0 pts.

7) Eat three meals a day and drink at least 4 glasses of water a day (I need to start feeling better).
Nope. I mean, I kept this up for like 4 months, but not enough.
0 pts.

6) Publish 100 pieces.
Nope.
80.
0 pts.

5) Graduate grad school
FINALLY I DID ONE. Damn.
1 pt.

4) Make $350 a week
Yes. ~$500
1 pt.

3) Get a book deal off proposal
Hmm, nah. But things happened and such. This isn't dead, just paused.
0 pts.

2) After school, get a job or increase earnings to $600 a week
Well, like, I just graduated, so...I mean, I got a teaching job? I'm going to give me this one.
1 pt.

1) Finish one of the many books I have floating around that are started and left for dead.
NO.
0 pts.

Three out of ten.
Fail.
Let's do better next year, eh?




FOR KIDS:


5) Keep them at being nice human beings 75 percent of the time (this is too new for me to trust it).
NO. We had like a major slide. They're just coming around again, but they dropped to like, 25 percent for MONTHS. It was bad. Like really hard.
0 pts.

4) Get them up and ready in the morning quickly and quietly.
Nope. But with my husband's help, this will be achievable this year.
0 pts.

3) Make them do chores every single day. Remember to pick chores back up after sickness
Hmm, yeah, I'll give me this one.
1 pt.

2) Have them read every day.
Yes. But not counting weekends.
1 pt.

1) Get them over this intense competition.
NO.
0 pts.


Two out of five.

So, like, not the best year for resolutions. But you know what? It was a really great year, so I don't know what these resolutions are talking about.




Tuesday, December 29, 2015

Freelancing Numbers - Year 1

At the end of my first year of freelancing, I thought some numbers and stats might help others.


This year, I made $23,833.19.

My lowest income month was April: $735
My highest income month was July: $4,566.81

On average I made $1,986 a month.
That's $496.52 a week.

Remember, though, I still have to do my taxes. So take-home is like two thirds of the total, right? Which leaves me at: $15,729.91.

Okay, so not great. Definitely not great. On the other hand, way better than ZERO. So, that's good. We'll say it's a good start.


To get to that amount, I published 80 pieces this year.

My highest number published in a month was October with 12 pieces published.
My lowest number in a months was February with 4 pieces published.

On average, I published 6.7 pieces a month.
That's 1.5 pieces a week.


In terms of publications, I published in 30 different places, including websites, newspapers and magazines.

The most pieces I published for one place? 17.


The lowest I wrote for was free. I wrote two piece for free this year. Not counting that, $50.
The highest check for one piece I received this year was for $1165.50.

On average, I made $297.91 a piece. (This number skews high because I counted a few reprints and some blogging revenue in my yearly total.) So, let's probably say I made about $250 a piece this year.




Let's talk pitches, rejections and acceptances. To publish my 80 pieces this year, I sent out 329 pitches. I was rejected outright 128 times. I was accepted 97 times (some are still in edits, and some were killed, which brings the published list to 80). I was ignored 104 times (which is a silent rejection, obviously).

So, my percentages work out like this:

Accepted: 29% of the time
Rejected: 39% of the time
Ignored: 32% of the time
Total Rejected: 71% of the time.

I was accepted 29 percent of the time. I was rejected 71 percent of the time.

Please, please, please know that of all the times I was rejected, I never gave up on those pitch ideas. I pitch until an idea is accepted or simply cannot be spun any further.

I've had pieces rejected 10-25 times this year which went on to be published in places like Time, The Boston Globe, The Washington Post, Vice and more.

Don't let rejections scare you. A piece can find a home. You can do it.

Good luck this next year, freelancers. We're going to rock this.







Friday, October 23, 2015

How to be a successful writer in the online age

There are three very simple steps to becoming a successful writer online. (It helps to have a well-shared platform, but it can be done even with a small publication or a blog. You never know what's going to take off.)

If you would like to be a successful writer on the internet, follow these instructions on repeat for the rest of your life:

1) Write things people hate.

2) Don't care that people hate them.

3) Write more things people hate.


So, as simple as these steps are, they need a bit of explanation, a bit of context, a bit of background.

When I started out writing, I wanted to write things people loved. That's how it used to be done. That's how you used to define "successful." Winning prizes for beloved, well-thought-out, important pieces that spread messages and information the public really needed or wanted to hear. Expanding horizons. Educating those who did not have the time or resources to do the research themselves, but wanted to go about their day informed and aware of certain issues.

It's a lofty and great goal.

It fails on the internet.

Of all my pieces, the ones I put the most hours in on--the investigative, the scientific, the health stories that I spent my sweat and tears on--they remain the pieces I am personally most proud of. But they languished in relative obscurity. I'd get a few thousand shares, and maybe 20 supportive comments. End scene.

The only reason I still write them at all is because they remain my personal reason for writing. And don't make the mistake of thinking success on the internet is why many writers write. Not true. It's just a necessary evil to keep yourself relevant as the wheels of internet debate continue to spin.

The pieces that propel an internet writer's career (and help it get into print) are the pieces everyone hates. They're provocative. They spin facts and figures to support an opinion that's controversial. They often exist just to attack something a set group loves illogically. (That group, for me, changes with each piece. Usually I'm pissing off conservatives, but I've made exceptions for Bernie Sanders supporters and liberals in general on occasion. I've pissed off people who like a certain show, people who like a certain brand, people who like boys to be boys and girls to be girls, transphobes, homophobes, classists, racists, and more. The point is, I'm always pissing someone off.)

Those pieces are usually shorter. They don't delve into the particulars of the situation as they should to be legitimate journalism. They ignore certain arguments to concentrate on one probably off-to-the-side point. They make strong assertions that would be seen by supporters as well-conceived, but lack the evidence to back those assertions up (usually not because there is no evidence but because that evidence is not needed to further the end-goal, which is clicks and shares so editors and publications continue to acknowledge you as a force on the internet). They're fun to write, and not difficult to write. They're fairly quick. A dash of oil on a fire already burning.

I wrote a piece about the Gilmore Girls two days ago, for instance, enraging fans everywhere. 11,000 shares so far. I wrote a piece on the Ferguson Riots, enraging conservatives everywhere, 40,000 shares. Meanwhile, my piece on groundbreaking stem cell research garnered 387 shares. My piece on human trafficking within door-to-door magazine sales groups got maybe 1,500 shares.

Write things people hate.

Okay, on to the second step. Rejection, either by editors or readers has never bothered me at all. In order to really excel at this business, you have to not care what people think about you. Remember, you're the one who keeps getting published. There's got to be something to that.

I've been asked how I manage to brush off the hatred, anger and malice tossed my way every single time I'm published, and here's what I've come up with. It can be a combination of any or all of these things for each piece that goes up.

Here is my fool-proof way to not give any fucks about what people think about your writing:

1) Don't care about the topic about which you are writing.
2) Care about what you are writing so much that you automatically assume haters lack reading comprehension or common sense.
3) Think that nothing you do is important, therefore comments from strangers on things you do must be absolutely miniscule.
4) Firmly believe that no one looks at bylines but you, and that a commenter who tells you to kill yourself over a piece about network television is probably the same commenter high-fiving you over a piece you wrote about Target.
5) Be used to people thinking you are worthless, and take pleasure in proving them wrong by being more successful, ambitious, tenacious or awesome than them.

Using these five methods, you should have the mental strength to pump out a piece that's been hate-shared 50,000 times along with comments like FIRE THIS WRITER, or GO PLAY IN TRAFFIC YOU DUMB CUNT, brush it off, and pump out a piece the next day that will anger an entire other population of people.

Do I wish this wasn't the case? Absolutely. I want to write enlightening, well-researched, bullet-proof tomes on important social issues of our times.

But that's not going to cut it. Not on the internet.

Good luck, soldier. We're in this together.





Thursday, July 23, 2015

How much should a freelancer make? -- Guest post

Last year, I wrote a blog for Parentwin about my experiences as a freelance writer. Looking back on it, it's still a good post with some useful information in it, but it barely scratches the surface on what freelancers really need to know to make a living. And for new freelancers, it likely didn't help as much as I'd intended. Sure, you know where I go to look for jobs, you have some tips for maneuvering around Elance (which will soon be UpWork). But beyond that, it doesn't even begin to answer the number one question many freelancers have: How much do I get paid?

When you work for someone else, they usually give you a salary range. It makes it easy. Company advertises that they pay $50,000 a year and as long as you go to work every day and do your job, you get $50,000 per year.

But as a freelancer, you don't work for any one company. You work for a variety of individual clients. And many of them have an idea of what they want to pay, but good luck getting them to name a price when you first start negotiating your rates. They usually ask you to name your price.

And you're faced with a serious issues. You don't want to go too high and have them scoff at your price and walk away, but you also don't want to work for peanuts. Because chances are, once you set your rate with them, there's no moving it up. It's easier to get a new client at a higher rate than ask for an existing client to increase your pay by a lot. Even if the new rate is actually the fair, going rate for whatever it is you're doing.

This right here scares the hell out of freelancers. I've spent countless hours trying to figure out how much I'm worth. And that's the other issue here. Many freelancers have no idea what they're worth, or they lack the confidence to believe their skills are worth the price they've come up with. Especially when clients shoot back asking you to lower that rate, and well, if you're desperate for work... Chances are, you take what they give you.

But listen up. It doesn't have to be that way. I've been doing this for just over a year and I know what to charge when it comes to ghostwriting. I have “What I'd like to make” and “The bottom dollar I'm willing to take” quotes. If I'm desperate for work, I'll offer the lower rate, but I never go beyond the lowest rate I'm willing to take. If I'm busy but a client approaches me, I usually quote the higher rate. And I'm always surprised when I get that higher rate, but so far, I've managed to get it about 75% of the time.

Pretty nice, huh?

You're probably thinking to yourself that this is all fine and dandy, but it doesn't help if you have no freaking clue where to start with pricing yourself.

There are two common approaches to paying freelancers. Some clients prefer to pay an hourly rate while others pay an upfront rate (for writers, this may also be a per word rate). I prefer the second method because I write insanely fast. However, I do consider my hourly rate when coming up with my price.

Here's an example:

I list my hourly rate as $50 an hour on my Elance profile. I could probably go higher, but I mainly write fiction because it's more fun for me. But fiction writing doesn't pay nearly as much as copywriting or business writing. But for me, it's faster to write a fictional story than it is to research a boring topic, so it pans out.

I can easily write 10,000 words in about four hours. So I ask for $200 for 10,000 words and I make $50 an hour. Easy peasy. I also look at it per word. I generally charge $2 per 100 words. However, my old rate is still one I accept from time to time and it's no my bottom dollar rate - $1 per 100 words or about $25 an hour. From here, I plan on branching out and offering my services to higher end clients eventually. You never know, I may write the next James Patterson novel. Probably not, but it's not out of the question for me.

I will make a confession, however. My first 10,000 word short story only paid me $35. I did it for feedback. I don't regret that one bit. Mainly because I never had to take that rate again. Generally, I encourage new writers to take one small, short project to get some sort of feedback, but to aim for no less than $1 per 100 words. If you can't write fast, no, ghostwriting probably won't pay enough for you to quit your day job.

Again, this is only for ghostwriting. When it comes to copywriting, well, be prepared to ask for more. A lot more. $50 an hour is a good starting rate, but if you have experience, skills, or a useful degree, you can easily ask for $100 an hour, and even more. I'm just getting my feet wet in the world of copywriting, but check out freelancetowin.com for some tips on making money in that arena. While yes, he does offer a course, I've found his free e-mail tips are extremely helpful in getting started. There are also several free blogs on bidding for copywriting jobs that can also apply to any freelancing.

And no, I'm not getting paid to promote the blog. It's just one of the best resources I've found, and his method is exactly the same as my method. He just explains it better than I can (which is why he makes $100,000 a year on Elance and I make much less than that).

Also, the reason copywriting often pays more is because you're usually working for a business, and businesses budget for marketing and whatnot. They consider it an investment and likely get a decent return on that investment. But clients seeking fiction are often individuals out to make a quick buck. They rarely make as much as a big corporation, and that's just a reality us fiction writers have to face. At least in the beginning.

The best piece of advice I can give you when dealing with a client is this: Remember that you're offering a service to the client. The client isn't doing you a favor by hiring you. It's a mutually beneficial partnership. You do work they obviously need. They pay you. You both get something from it.

When writing your proposal, feel free to mention your hourly rate to explain how you came to your pricing. It's always helpful for a client to see the justification opposed to a random number thrown up there. For instance, you can explain that your rate is $50 an hour and that 10,000 words takes you four hours to write. For that reason, your for X project would be X amount.

One final tip that has less to do with pricing and more to do with getting the job. Always attach a sample that's similar to what the project is asking for. Don't have a sample? Write something up that's similar. If it's a job that you truly want and you believe they're offering a fair rate, having a sample will set you apart from those who don't.

And I'm going to say it. Many of the freelance writers on Elance aren't very good. Many of them can offer bottom dollar prices for shitty quality work. Don't let that discourage you. In fact, it's a good thing. I find that I get almost 100% of the jobs I apply for even when I'm not the lowest bidder on a job. And my clients continually come back to me again and again, often raising my rates and paying me bonuses.  So when there is someone with talent or at least the ability to write somewhat well, they stand out.

Which is exactly what I am doing right now.


Almost makes me not want to share my secret with the rest of you, but too late now, huh? 


***

I just wanted to throw in a quick note here that pricing very much depends on the work you are doing, your experience, and the clients you're working with.

I don't know anything about ghostwriting, but I know as a freelancer for national and local publications, I started by gratefully accepting $50 for an essay or article of about 800 words. Now I won't touch a project like that for less than $150, and I strive to average at least $300 a piece. I am trying to work myself up to $800 - $1,000 a piece. And if you're doing content marketing for a large, money-making business, you can charge even more.

On the other hand, I edited novels for three years for a small publisher for $25 for 20,000 words.

So.

I don't know. Pricing is hard, but never underestimate yourself.

...

Kristen Duvall is a writer of tales both real and make-believe. A Midwestern girl at heart, she now resides in Southern California with her boyfriend, Great Dane, and a rescued calico kitty she lovingly calls the Kiki Monster. She's a full- time writer with one book out now titled Femmes du Chaos.


Tuesday, June 23, 2015

A freelancer's roundup

It's been almost exactly a year since I started attempting to freelance on a regular basis for actual money. This is not statistical data or anything, but I thought some people might be interested in the numbers of a first-year freelancer (who, admittedly, has had plenty of past writing experience, but never in the world of paid-for print). So, here are the numbers I can give you, based on my fledgling and not-quite successful career at this point:

In the past year, I sent out 542 pitches. Out of those pitches, I was ignored 211 times. I received 187 rejections, and had a piece accepted 144 times. That means I was ignored 39 percent of the time. I was told LOL NOPE 35 percent of the time, and I was allowed to write a piece for a publication 26 percent of the time.

I've published in 32 different outlets, writing from one piece to dozens of pieces for each.

I've written pieces for anywhere from $50 a piece (if you don't count free), up to $1,200 a piece, so far, with my average per piece probably hovering around $200, but I'm not doing that math. Maybe it's way lower, I don't know. I hope to markedly increase that this year.

I have made a grand total of: $15,069.55 so far. I am still waiting on a few thousand dollars worth of checks because haha, why pay freelancers in a timely manner, amirite?

Not great for a real person job, for sure. But not really that bad, either, considering if you'd told me last year that I'd be trying to make a go at freelancing for a living, I'd have laughed in your face.

So, recap:

Pitches: 542
Ignored: 211
Rejections: 187
Acceptances: 144
Money: $15,069.55
Publications: 32

And that's really it. I mean, what other info would be helpful, I don't know. This has been your "Darlena's first year as a freelancer" summation. Kbye.





Tuesday, September 2, 2014

Making it as a freelancer

As I outlined in Wired, it's not necessarily easy to make it as a freelancer. I thought I'd list out a few things to give you an idea of how to go about it.

1) You need a network.

Join blogging groups and writing groups, but not for share for shares or follows for follows. Participate as if it were a social group. Leave links for contests and open calls that you find. Ask questions about your pieces. Start discussions about things entirely unrelated, to help people relieve stress (okay, make sure they're tangentially related). Anyway, build a group around yourself, going through the same trials and successes. It's important. So many times you need an intro to
an editor or can give one. We have to help each other out.

2) Submit, submit, submit.

I get rejected a lot. Like, a lot. Sometimes, editors tell me never to talk to them again. Ever. (oops, on that one). And I keep going. Because sometimes they say yes. And if they don't, sometimes, someone else will. People say this all the time, but I've been keeping a record since June of my pitching numbers, weekly. Here they are, so you can get a feel of what I really mean:



Week 1:

11 pitches
2 rejections
6 acceptances


Week 2:

13 pitches
5 rejections
4 acceptances


Week 3:

12 pitches
3 rejections
2 acceptances


Week 4:

6 pitches
1 rejection
4 acceptances


Week 5:

6 pitches
3 rejections
1 acceptance


Week 6:

15 pitches
1 rejection
7 acceptances


Week 7:

5 pitches
1 rejection
0 acceptances


Week 8:

23 pitches
10 rejections
5 acceptances

Still reading?

Okay, final step: Don't expect to make good money off the bat, but put a cap on how much you'll do for free.

When you're building your platform, it's tricky because, yes, you need exposure. But at the same you can't let the aggregates own you. Don't think you aren't worth money. After you have the bylines you need, try the paying publications. They are out there, and they are accepting pitches.

Even when you are writing for paying publications, though, the money is inconsistent. Some weeks I make nothing. Like, literally zero dollars. One amazing, magical, unicorn week, I made more than $1,000.

Make sure you set aside a chunk for taxes. You do not want to be screwed come January.

Remember to follow your checks. Some publications pay through paypal, but many others do physical checks or direct deposits. There are usually contracts involved, and you have to send invoices through whatever system the specific publication you wrote for has in place.

You sometimes won't get paid for months, but you will get paid, and you will get started. It's a rough world, and you have to have patience, stamina and perseverance. But you can do it. If I can do it almost anyone can.


 

Tuesday, May 20, 2014

How to Make a Career Out of Freelance Writing - Guest Post

So, I'm a mom first, but very much a writer second, and sometimes I make money at this, and sometimes I don't. Kristen Duvall has actually gone nose-to-grindstone with the freelance, and through hard work and persistence, well, she's making it work. If you'd like to give it a try (which I recommend), she's got some amazing tips here for the beginner and the advanced alike.

....



First of all, I never set out to make a living as a freelance writer. That all happened by accident. In fact, I have a graduate degree in real estate development, not English or journalism. I have always loved writing, but it seemed like an impossible dream so I went for the more “practical” path.

But then things changed. I won't go into details, it's not important. But desperation will lead you to do anything to pay the bills... and for me, that anything happened to be writing. Not I'm no expert on the subject, and I hate to jinx myself by bragging too much... but I have been able to make a decent amount living from writing and I can say, it's not impossible. Heck, I don't even consider myself that great of a writer... I think I'm decent enough, and I put out work I'm happy with. I have one book of short stories published, and I have a few publishing credits to my name, but I'm by no means as good as many writers out there. So if I can do it, so can you, trust me.

Many people look at websites like The Huffington Post, and when they realize many of those don't pay their writers, it can get pretty discouraging. Of course, the HuffPo is great for exposure... but exposure won't pay the bills. So what do you do when you need to pay the bills, and you can't wait for the exposure to pay off?

You freelance.

I'm here to answer a few questions about freelancing, and hopefully offer some tips that'll help those of you interested in getting into as well. It's easy to get discouraged when you see big journals who won't pay for your time, or clients who expect you to work for pennies on the dollar, but it doesn't have to be that way.

So first off, how did I break into the freelance market?

I happened to know someone who was writing for a celebrity gossip site and she hooked me up. The job paid $10 an article and I was expected to write two articles a day, every single day. At first, it was a slow process and I was frustrated... $20 a day for a day's work? But I had no other choice and it was my only income at the time, so I stuck with it. Before I knew it, I wrote faster and faster articles so I could take on additional work.

Now, I know not everyone knows someone who can get them into a job like that. My advice to you is to sign up for Elance.com or any number of websites devoted to freelancing. I specify Elance simply because that's what I experience in. Sure, there are jobs that pay nothing and expect a lot of work. Skip over those. Those people aren't looking for quality writers, they're hoping to get something for nothing. Not worth your time to stress about them. However, if a job sounds interesting and relevant to you, apply with what you'd be willing to do the work for anyway. You may be surprised and get the job at the higher rate... or you may not. But it never hurts to try, right? It costs nothing to apply. 

There are decent clients on Elance however. Yes, you need samples. And yes, having a blog helps. But one other way to nab jobs is to build up your reputation on the site. That means, find some small projects that pay $20-30 or so and apply for those. In my case, I wrote a Christian romance short story (I'm not Christian nor am I a romance writer, I write horror, but hey, I did it). It paid $30. Easy peasy. I also worked on another project writing content for an app, and because of how quick it was for me to do, it came out to about $60 an hour in the end.

Now, I get invited to several jobs a day. Some are terrible, while others are actually really, really good.

And I've been doing this full-time since January. That's it.

But writing job boards aren't the only way to find work either.  I found one regular writing job by searching indeed.com for “writing jobs”. Sounds so simple, doesn't it? I was bored and figured nothing would turn up... but not only did I find the job, I got hired at a very decent rate. I get paid more than double what I was making on the celebrity gossip site per article now. And from here, I'm applying to more jobs, some of them full-time, some of them not. I've decided my goal is to be an editor one day, or perhaps just find a full-time writing gig. The jobs are out there... they require experience, sure... but that's what I'm doing right now. Building up the experience, bit by bit, while paying my bills.

Some tips I've learned from my experiences...

1) If a job says they'll test you out at a lower rate and then raise it to something really, really good? Likely they won't hire you back. How do I know? Experience. Some of them don't even bother to leave positive feedback.

2) With Elance, it helps to have a paid account. It's $10 a month, but you can see what others are bidding so you can price yourself accordingly on the jobs you really want, and you get more connects per month to apply for more jobs and to also provide another benefit that I'll mention next.

3) If it's a job you really want, use the extra connects to sponsor your post. It will be placed on top (only four proposals are placed on top). The good clients get a ton of proposals, so make yours stand out by being on top. Also, it shows you're really serious about the gig too. I find I'm more likely to get a job if I sponsor my proposal. And with 120 connects, I can afford the 4 connects it takes to do so.

4) Get better at writing FAST. Currently, I've been known to write 10,000-12,000 words in a day when I need to (and for me, it's about a 5-6 hour day with breaks now). The more you can write, the more money you can bring in.

5) Be down with ghostwriting. Sure, it sucks to write fiction and not have the world know it's yours... but I tend to get paid more for my fiction by ghostwriting than I do if I publish, at least for now as an unknown. I actually make more money writing fiction than nonfiction, and even when I have to write a genre that isn't my favorite, I still have a ton of fun. And I get paid for it, so double yay.

6) Don't assume that just because you're not an expert on something, you can't write about it. That's what research is for. I couldn't care less about celebrity gossip, and I avoid reading about the spoiled, pampered elite as much as possible because their antics annoy me... but when it came down to getting paid for it... I did what I had to do and still enjoyed it over  anything else I could be doing at the time.

Now here are the pitfalls I've personally experienced.

1) Procrastination is always on the horizon. You know you can write fast, you have all the time in the world, so why not play some Candy Crush, just for a few minutes. Oh, and you forgot to send an e-mail to so and so, that'll only take a minute. Gosh, I'm so tired, my brain can't possibly write... It might be time to nap. Napping on the job is too easy when you're freelancing, trust me. This can lead to so many problems... If your life is anything like mine, unexpected issues always crop up. I get sick. I have guests who show up at the last minute. You run over a screwdriver on a quick trip to the grocery store and end up losing an entire day of writing the day before a deadline. You name it, it can (and does happen). I speak from personal experience.

2) It's unstable. One month, I rake in the dough. I get several high paying jobs and it feels too easy. The next month? Nothing. It's scary when you live month-to-month and don't have a guaranteed paycheck which is why I have a part-time job at a bookstore... just in case. I live in Southern California where my rent is ridiculously high, so I take guaranteed money where I can get it. It wouldn't hurt to work part-time while trying to get off the ground.

But it can be possible to make a living off it. Sure, you don't always get to write what you want to write (err like romance for me, but I've come to enjoy it), but there's something about being paid, and being paid well, for your writing that satisfies me like no other. It's not for everyone, and if you're the type of writer who needs to be inspired to write, well... it's probably not for you. You can't wait to be inspired or work through writer's block when you have a deadline on the line. But for me, I've learned that there's no such thing as writer's block... it's just needing to push myself to sit down and write. What better motivator than a deadline and a client willing to pay you for your work?

And besides, it was either that or find some lousy desk job that made me hate my life day in and day out again like I had before... One where I dreaded going into work everyday. I was chronically depressed, always wishing I had more time to write or at least do something I enjoyed. I have that now. Sure, there are pitfalls like the pay being unstable, but after being fired from a secure job, and then watching my boyfriend get fired from a job he had for 13 years (neither of us were given a reason), I've come to realize that nothing is stable in life... Not even the job we've dedicated our lives to.

And personally speaking, given the choice between a mind-numbing job staring at spreadsheets all day, I'd rather write.

If this sounds like you, it I say go for it. If you can write on command, write content that isn't always your cup-of-tea, then go for it. Perhaps start out small and keep your day job if you want to, but look into sites that are hiring for content writers. Maybe they aren't huge like HuffPo, but many sites do pay for content... and they pay fairly well too.


Trust me when I say it can be done. 








 

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