After the CEO of Abercrombie and Fitch came out with his less-than-savory remarks about their advertising techniques and sizings, there have been a multitude of intelligent, well-thought-out blog posts and articles address the situation.
Two of our bloggers have taken on completely different areas of the issue, and what they've come up with is pure gold.
First Elizabeth Hawksworth writes "Dear Mike Jeffries, The "Abercrombie Kids I Knew Wouldn't Call You Cool" stating:
"The popular kids I knew weren't interested in perpetuating stereotypes. The kids I knew weren't friends, but they were friendly. They stood up for kids who got teased, and they fought for equality. There were kids who did care about exclusivity and putting others down, but they were few and far between when I was in high school. So, out of a huge population of high school students, you've got maybe five percent interested in the marketing strategy you're coming out with. What about the other 95 percent?"
Meanwhile, Monika from Aias.ca talks about the campaign to give your Abercrombie wear to those in need in her piece, Giving Abercrombie and Fitch Clothes to the Homeless Is Not Inspiring; It's Insulting.
"Yesterday I noticed a video going viral on social networking. In the video, a man is giving Abercrombie and Fitch clothes from local thrift shops to homeless people in an effort to "insult" the Abercrombie and Fitch CEO, Mike Jeffries because of his fat phobic and tasteless comments about not wanting "uncool" or "fat" people to wear the brand.
I honestly can't think of anything more classist and insulting than this. Basically, what this act is suggesting is that homeless people are so disgusting, untouchable, and "the lowest of the low" that anything they represent or wear is to be considered a horrible insult to that brand. It's fantastic to help the homeless, but if you are just exploiting their misfortune by trying to make a political statement, that's just plain...mean."
To read more about what either of these two women have to say, check out their blogs!
Elizabeth Hawksworth - Writer